I swear…human nature is really just an off-shoot of animal behavior. No, I’m not going off on one of my genetic-inspired tangents here, but I think we often try to complicate matters too much.

Take relationships. I firmly believe that they come down to wanting what you can’t have, or what you think you can’t have. Once it’s available, you lose interest. Throughout history (or at least the history of dating!) attraction is directly related to the difficulty in achieving that which you desire.

Point in case: Chik-Fil-A on Sundays.

Without discounting the outstandingness of Chik-Fil-A on any other given day, there’s something about Sundays that make the longing for a #1 combo with extra waffle fries and a Diet Coke almost intolerable. Nothing else compares. And you know why? They’re closed on Sundays.

You always want what you can’t have.

Carry this concept over to that guy in the cubicle next to yours, the hottie lead singer from the land down under who is your current “slice o’ heaven,” or any other person who is just a wee bit unattainable. Their value-for-the-money skyrockets. Find out that they’ve been single for a year, “desperately looking for someone to spend rainy days and Sundays with,” and POOF. Instantly, they’re stale, oversalted fries from Hardees–always available, not so desirable.

What do we learn from this?

Chik-Fil-A is a marketing genius. Give a little, but keep a little too. Leaves something to be desired.

Must go now–waffle fries are calling my name.

-aubs