OldSpice is doing a pretty brilliant marketing campaign. They’re responding via video in near-real time to Tweets. I was one of the lucky crew to get a response to my Tweet.
.bbpBox18457586709 {background:url(http://s.twimg.com/a/1278188204/images/themes/theme12/bg.gif) #BADFCD;padding:20px;} p.bbpTweet{background:#fff;padding:10px 12px 10px 12px;margin:0;min-height:48px;color:#000;font-size:18px !important;line-height:22px;-moz-border-radius:5px;-webkit-border-radius:5px} p.bbpTweet span.metadata{display:block;width:100%;clear:both;margin-top:8px;padding-top:12px;height:40px;border-top:1px solid #fff;border-top:1px solid #e6e6e6} p.bbpTweet span.metadata span.author{line-height:19px} p.bbpTweet span.metadata span.author img{float:left;margin:0 7px 0 0px;width:38px;height:38px} p.bbpTweet a:hover{text-decoration:underline}p.bbpTweet span.timestamp{font-size:12px;display:block}
I hereby interrupt my Twitter hiatus to share with you this BRILLIANT marketing campaign from @OldSpice: http://bit.ly/d0xtD
Aubrey Sabala
Aubs
Glad I went out of retirement for the right reasons. And yes, those right reasons are the chance for a hot shirtless man to reply to me via video. In his bathroom. SMELLING LIKE A MAN.
Priorities, people. I may not have much else going well these days, but priorities: I CAN DO.
AubreySabala.com 
Aubrey sabala I haven’t seen you in months now almost years and I miss you! I hope all is well with you in Cali. I do wish I lived there yet I think I may need to go to college first 🙂 I just wanted to post this because I was purusing the website and thought i’d drop in and say hello. The site looks great and you’re a wonderful writer, a quality I do not possess unfortunately but I’m doing well hope to see you soon maybe Christmas this year 🙂 write to me back if you can. And yes your little infant that you met in a crib years ago has grown up
with love,
Catie h
That is awesome.
THIS IS AMAZING!!!!!!!! I love you. And him. And now back at you. 🙂