An important question arose during my marketing fundamentals class, and again when I wrote my post about key message:
How do you communicate to a two-sided market?
This is a particularly challenging question in the startup world, as many tech companies serve two sets of customers. For…
Outstanding post on the challenges of creating your company’s messaging, especially when it serves various audiences. See also: what keeps me up at night (well, besides those other things like pets & other more welcomed activities…)
startup marketing: Communicating to two-sided markets
